In today’s marketing world, a business needs a proper website to promote its product to a wider audience. Ecommerce companies depend solely on their website for selling the products. Consumers research about the products from the related websites to know about the quality and to find the different designs and styles available. A business cannot run without a website and before launching a website, the planning process is vital to ensure everything goes smoothly. Website Development involves the following steps:
1. Research and Setting Goals
Proper research and setting goals will help the website to have a direction and help your business to achieve success. This process could take about 1-2 weeks to complete. It is an important process for a business that sells. You should have a proper plan for the goals and target audience. The research part has many different uses. You can look at the websites of your competitors and can make decisions about the things you want to have on your website and things you don’t want to have on your website. Research about the different age groups and keywords you want to use on your website. If you develop the website with proper SEO(Search Engine Optimization), you will save a lot of work in the future.
2. Website Planning
Creating a wireframe and sitemap is an important step in the website planning process. It could take about 2-6 weeks to complete. The sitemap will give an outline of what the site will look like, the types of pages, and how they will interact with each other. It gives a good user experience. A person who uses the website should navigate a site easily. The next step is creating a wireframe or mock-up.
3. Layout Design
The layout gives a character to the website. You can decide about what type of images and videos your customer will notice when they come to your site. It could take about 4-12 weeks to complete this process. The experience and time spent on the project and will determine the timing. Features like colors and logos can be added to encourage the audience to interact with the site. The layout brings life to the website and the website should give a good feeling about the product to the audience.
4. Content Writing
Writing the content also plays a role in the website’s success. This process could take about 5-15 weeks and need expertise. The words used in the content should not be too hard to understand. Even an average person should understand the vocabulary. The titles and headlines should be catchy to draw people in. Customers should be excited to buy the product after reading the content. Well-written content will result in a successful website.
The coding starts from the homepage and gradually branches out to the other pages on the site. This step could take about 6 to 15 weeks to complete based on the content and how intricate you would like your website to be. Factors such as SEO, CMS plugins, and other additional tools should be included during coding.
6. Testing and Launching
When the coding is completed, the website should be tested to see if it works. The testing process involves checking out all the buttons and everything on the site. Once the site is ready for its launch to real users, it can be launched.
Once it is launched, the site should be properly maintained and updated often as per the review from the users.