A decision making process is a way of deciding how to do something. This process can be divided into three main types. These are System 1, Intuitive and Evaluation. Each of these types requires a different style of decision making and requires a different approach to the problem. Understanding these different styles is the key to understanding how to use them to make the best decision.
System
The human brain is essentially divided into two parts: System 1 and System 2. The first is the instinctive part of the mind, which makes quick decisions on the fly. The second is the more analytical part, where reason plays a major role. Both systems are activated by mental exertion.
System 1 generates complex patterns of ideas. The second is a logical, methodical part of the brain, which processes information in orderly steps. These two systems work together to make choices. Although they differ in terms of their effectiveness, they have some similar characteristics. While the first part is more likely to be emotionally driven, the second part is a more logical, methodical way of making decisions.
The average human makes approximately 35,000 decisions every day. These decisions range from the smallest to the most complicated, and they can be as simple as talking position or whether to take the elevator or the stairs. If the human brain had to process all of these decisions at once, it would crash. Because of this, our automatic system is responsible for protecting system 2 from cognitive overload.
Intuitive style
A recent study has investigated the relationship between brand positioning and intuitive style in decision making. The study measured brand positioning as the strategy adopted by BMT Mitra Mandiri to embed their brand in market segmentation and intuitive style as the cognitive and affective responses of participants. The research included a total of 65 participants.
Intuitive decision makers use mental processes to relate the current situation to previous ones. These mental processes are learned from training, literature, and personal experience. The literature on the topic suggests that intuition in decision making is influenced by certain personality traits and skills. However, the extent to which these traits are present is still unknown.
Although intuition is commonly associated with judgment processes, the precise role it plays in decision making remains unclear. While traditional research largely attributes judgment processes to cognition, recent studies have suggested that intuition may be a powerful factor in decision making. For example, people who make decisions intuitively are more likely to make risk-averse decisions than those who use a deliberative process.
Evaluation
There are several things to remember when conducting an evaluation as part of a decision making process. For one, it is important to identify the purpose of the evaluation and its audience. Secondly, the evaluation should be presented in a way that is easy to understand and complies with the audience’s needs.
Summary:
It should be objective and systematic to provide reliable and useful information. It should also incorporate normative and empirical components. Lastly, it should be relevant and replicable. In short, it should improve the effectiveness of the program. And it should be cost-effective. It should also be able to provide lessons for other sites.
An evaluation can be performed in-house, by staff, or by outside resources. A more complex evaluation can be carried out by a consultant.